To make something irresistible, get to the fun part — fast. That’s how Exploding Kittens became one of the world’s most popular games. When cartoonist Matthew Inman (The Oatmeal) and game developer Elan Lee (former X-Box) designed the card game Exploding Kittens, they took fun very seriously. This mindset unlocked their creativity in unexpected ways: They transformed a Kickstarter into a wildly successful interactive game, and radically simplified their instructions so their players could get to the fun part faster. In their story, you’ll find surprising lessons for any field on serving your audience and feeding your own creativity.
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